Is Jane Walker just another example of the ‘Lady Doritos‘ and ‘Bic for Her‘ school of marketing, or do women really need a lady on the bottle to be told it’s ok to drink whisky?
In my first piece for Scotchwhisky.com, I argue that too many whisky bars – old and new – are clinging to tired old clichés of tartan and haggis, perpetuating the myth that Scotch is an ‘old man’s drink’. It’s time they caught up with the rest of the whisky industry.