You have to judge your audience before you start discussing terroir. Pick the wrong time or place and you could end up with a reputation for pomposity, verbiage and downright pretension. In the right circumstances though, it’s the only word that works.
The top online search result for “Opium London” may lead you to a jade green door on Gerrard Street, but your initial impression may not suggest a chic 1920s inspired cocktail lounge.